IDEAS home Printed from https://ideas.repec.org/a/vrs/ngooec/v71y2025i1p22-33n1003.html
   My bibliography  Save this article

Analysis of the Use of Social Media Components on Serbian Hotels’ Websites

Author

Listed:
  • Ćamilović Dragana

    (Academy of Applied Studies Belgrade – The College of Hotel Management, Belgrade, Serbia)

  • Konjikušić Snežana

    (FEFA Faculty, Belgrade, Serbia)

Abstract

The research presented in this paper aims to determine to what extent hotels in Serbia use social media components on their websites. A total of 378 hotel websites in the Republic of Serbia were analysed. For each analysed hotel, the following attributes were observed: region, category, type, and size of the establishment, while the presence of valid links to social networks, the presence of a blog, Google Map, or a link to it, and the number of versions of the site in a foreign language were analysed on their websites. Descriptive statistics and the chi-square test were applied in data processing. The research has shown that hotels in Serbia insufficiently use social media components on their websites. These findings can be useful for hotels as they may indicate ways to improve their websites.

Suggested Citation

  • Ćamilović Dragana & Konjikušić Snežana, 2025. "Analysis of the Use of Social Media Components on Serbian Hotels’ Websites," Naše gospodarstvo/Our economy, Sciendo, vol. 71(1), pages 22-33.
    • Handle: RePEc:vrs:ngooec:v:71:y:2025:i:1:p:22-33:n:1003
    DOI: 10.2478/ngoe-2025-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ngoe-2025-0003
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ngoe-2025-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Hotel website Website analysis Social media Hotels Serbia;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ngooec:v:71:y:2025:i:1:p:22-33:n:1003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.