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The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Author

Listed:
  • Kyfyak Oleksandr

    (Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine)

  • Kyfyak Viktoriia

    (PhD, Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine)

  • Kindzerskyi Vitalii

    (PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine)

  • Kovbas Halyna

    (Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine)

  • Finagina Olesya

    (Dr. Sc., Prof., Cherkasy University, 460 Shevchenko Blvd., Cherkasy, Ukraine)

  • Todoriuk Serhii

    (PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine)

Abstract

The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.

Suggested Citation

  • Kyfyak Oleksandr & Kyfyak Viktoriia & Kindzerskyi Vitalii & Kovbas Halyna & Finagina Olesya & Todoriuk Serhii, 2023. "The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(3), pages 213-220, September.
    • Handle: RePEc:vrs:mtrbid:v:45:y:2023:i:3:p:213-220:n:7
    DOI: 10.15544/mts.2023.21
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    References listed on IDEAS

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    1. Georg Hauer & Nadine Naumann & Patrick Harte, 2021. "Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations," Innovation & Management Review, Emerald Group Publishing Limited, vol. 18(2), pages 164-174, June.
    2. Aleksandar Brzakovic & Tomislav Brzakovic & Darjan Karabasevic & Gabrijela Popovic, 2021. "Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
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    More about this item

    Keywords

    business processes; digital marketing; logistics; agricultural enterprises; optimization; personnel; personnel management; financial management;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy
    • O4 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity

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