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Ukraine’s Social Service Marketing System as a Tool of Support Management Decisions in Wartime

Author

Listed:
  • Lutsiak Vitalii

    (Doc., of Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine)

  • Kovtun Olena

    (PhD in Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine)

  • Ostapchuk Anatolii

    (PhD in Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine)

  • Khlystun Denys

    (Postgraduate student, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine)

Abstract

With the aid of state institutions, which are responsible for processing, quick responses to, and issuing requests for additional assistance in resolving weighty matters, effective engagement between the public and the executive authorities should be carried out during times of war. The purpose of the study is to demonstrate the value of citizen-government contact during a war by evaluating cost of Government Contact Center services. The challenging research objectives were resolved using techniques including basic statistical analysis, comparison, content-analysis of secondary data, observation, and generalization. The economic value of interaction between citizens and executive authorities through the use of the services of the state institution Government Contact Center was substantiated.

Suggested Citation

  • Lutsiak Vitalii & Kovtun Olena & Ostapchuk Anatolii & Khlystun Denys, 2022. "Ukraine’s Social Service Marketing System as a Tool of Support Management Decisions in Wartime," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 44(4), pages 451-460, December.
    • Handle: RePEc:vrs:mtrbid:v:44:y:2022:i:4:p:451-460:n:8
    DOI: 10.15544/mts.2022.45
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    More about this item

    Keywords

    cost; public; resources; services; marketing system;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • J10 - Labor and Demographic Economics - - Demographic Economics - - - General
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General

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