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The Business Model Approach in Entrepreneurship Education: Impact on Undergraduates′ Enterprise Potential

Author

Listed:
  • García-Rodríguez Francisco J.

    (Professor of Business Management and Entrepreneurship, Universidad de La Laguna, Dpto. Dirección de Empresas e Historia Económica, Edificio de Económicas y Empresariales, C/ Camino de la Hornera, s/n - Campus de Guajara, 38071 La Laguna, Spain)

  • Gutiérrez-Taño Desiderio

    (Professor of Commercialization and Market Research, Universidad de La Laguna, San Cristóbal de La Laguna, Spain)

  • Ruiz-Rosa Inés

    (Professor of Financial Economics, Universidad de La Laguna, San Cristóbal de La Laguna, Spain)

Abstract

Parallel to the consolidation of Business Model approach in different fields of Management, a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational establishments incorporating the business model focus and foundations and evaluating the results of its use. The current work aims to constitute an advance in this direction. The paper reports on the results-in terms of the improvement in enterprise potential-of an experiment testing two different pedagogical methodologies in entrepreneurship education on two groups of students studying for degrees in Building Engineering at a Spanish university: a classic methodology based on the development of a business plan, and a new one based on the business model. The results show that students assigned to the methodology based on the business model had a significantly higher level of enterprise potential.

Suggested Citation

  • García-Rodríguez Francisco J. & Gutiérrez-Taño Desiderio & Ruiz-Rosa Inés, 2017. "The Business Model Approach in Entrepreneurship Education: Impact on Undergraduates′ Enterprise Potential," Mediterranean Journal of Social Sciences, Sciendo, vol. 8(3), pages 11-17, May.
    • Handle: RePEc:vrs:mjsosc:v:8:y:2017:i:3:p:11-17:n:2
    DOI: 10.5901/mjss.2017.v8n3p11
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