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Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

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  • Hoang Thuy Dam Luong

    (University of Economics and Business, Vietnam National University,Hanoi, Vietnam)

  • Nguyen Huy Khanh

    (University of Economics and Business, Vietnam National University,Hanoi, Vietnam)

  • Nguyen Ha Thu

    (University of Economics and Business, Vietnam National University,Hanoi, Vietnam)

Abstract

The COVID-19 outbreak has created a severe crisis for general economic situation. Despite the short time span of the pandemic, many innovations are implemented for organizational survival and recovery in the competitive market environment of digital age. This paper aims to find out significant factors and how they impact on E-commerce adoption of small and medium enterprises in Vietnam, especially in the epidemic time. The results reveal that technology perceived compatibility has the greatest effect on E-commerce adoption, followed by management support and external pressure. Moreover, external support only has minor impact on E-commerce adoption in the Covid-19. Meaningfully, this study makes contribution to both innovation literature and practical management with new insight of current Vietnamese situation for small and medium organizations.

Suggested Citation

  • Hoang Thuy Dam Luong & Nguyen Huy Khanh & Nguyen Ha Thu, 2021. "Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam," Management & Marketing, Sciendo, vol. 16(1), pages 47-68, March.
    • Handle: RePEc:vrs:manmar:v:16:y:2021:i:1:p:47-68:n:1
    DOI: 10.2478/mmcks-2021-0004
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