The impact of nation branding campaigns on country image. Case Study: Romania
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Abstract
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DOI: 10.1515/mmcks-2017-0014
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References listed on IDEAS
- Luminiţa NICOLESCU & Cristian PAUN & Irina Alina POPESCU & Alina DRAGHICI, 2008. "Romania trying to be an European brand," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
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Cited by:
- Bo Liang & Ye Wang, 2023. "Using integrated marketing communications to promote country personality via government websites," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 79-92, March.
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Keywords
nation branding; country image; nation branding campaign; globalization; comparative analysis; SWOT;All these keywords.
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