IDEAS home Printed from https://ideas.repec.org/a/vrs/losutr/v5y2014i1p1-7n1.html
   My bibliography  Save this article

Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance

Author

Listed:
  • Segetlija Zdenko

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia)

  • Mesarić Josip

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia)

  • Dujak Davor

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia)

Abstract

In modern vertical marketing systems (i.e., in grocery sector), the greatest power is demonstrated by retail chains, and producers depend thereupon. This paper analyzes vertical marketing systems and the role of retailing therein. Specially analyzed is the power of retail chains’ demand with regard to the entire supply chains they head, as well as the present-day new competition in retailing and modern business concepts related to the vertical marketing systems. Additionally, analyzed are also select indicators to examine the significance of retailing in an individual national economy. The purpose of this paper is to emphasize the new indicators of significance of retailing in economy with regard to the realized GDP, as a component of value chains. These indicators complement the usual retailing significance analyses from the point of view of its share in the number of employees and the number of companies. From the conducted analysis, one may conclude that the vertical marketing systems become increasingly important, and retailing assumes a new role in economy in that sense. Thus, new indicators of retailing significance might also be necessary.

Suggested Citation

  • Segetlija Zdenko & Mesarić Josip & Dujak Davor, 2014. "Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance," Logistics, Supply Chain, Sustainability and Global Challenges, Sciendo, vol. 5(1), pages 1-7, November.
    • Handle: RePEc:vrs:losutr:v:5:y:2014:i:1:p:1-7:n:1
    DOI: 10.1515/jlst-2015-0001
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/jlst-2015-0001
    Download Restriction: no
    File URL: https://libkey.io/10.1515/jlst-2015-0001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Koppers, Laura & Klumpp, Matthias, 2010. "Kooperationskonzepte in der Logistik: Synopse zu SCM, ECR, und VM," ild Schriftenreihe 9, FOM Hochschule für Oekonomie & Management, Institut für Logistik- & Dienstleistungsmanagement (ild).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zdenko Segetlija, 2015. "Large Retail Chains, Retail Density And Supply Chains," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 15, pages 3-21.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:losutr:v:5:y:2014:i:1:p:1-7:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.