IDEAS home Printed from https://ideas.repec.org/a/vrs/logitl/v13y2022i1p152-162n2.html
   My bibliography  Save this article

Globalization, Transportation and Marketing of Goods Made in Africa: The New Paradigm

Author

Listed:
  • Imide Israel O.

    (University of Delta, Department of Economics, Agbor, Nigeria)

  • University Edih O.

    (Nigeria Maritime University, Department of Marine Economics & Finance, Okerenkoko, Nigeria)

  • Osadume Richard C.

    (Nigeria Maritime University, Department of Marine Economics & Finance, Okerenkoko, Nigeria)

  • Fidelia Igemohia

    (Delta State University, Department of Business Administ. and Marketing, Abraka, Nigeria)

Abstract

Globalization has brought compelling changes to the world transport systems and ways through which domestic goods are marketed. The main objective of this research is to determine the effect of globalization and transport mode on the marketing of goods made in Africa and the difference in consumer choice for imported products and domestic goods. A 10-item validated structured questionnaire was administered to 300 civil servants of selected parastatals from five states in Nigeria. The feedback statistics showed that a total number of 280 (93.3%) questionnaires were retrieved and 20 (6.7%) were rejected. The results obtained were subjected to analytical procedures of correlation and multiple regression. The study used clothing as research sample to test the effect of globalization and transportation mode on consumer preference for imports over local products and vice-versa. It was found that globalization and chosen transportation mode have a significant effect on marketing of goods made in Africa and on consumer preference. The resultant effects were numerous including capital flight, development of new markets, transport-induced costs, etc. The study recommends governments in Africa to re-orient the African population to appreciate and patronize domestic goods, and implement appropriate modern transportation systems, and ICT tools to promote domestic goods.

Suggested Citation

  • Imide Israel O. & University Edih O. & Osadume Richard C. & Fidelia Igemohia, 2022. "Globalization, Transportation and Marketing of Goods Made in Africa: The New Paradigm," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 13(1), pages 152-162, January.
  • Handle: RePEc:vrs:logitl:v:13:y:2022:i:1:p:152-162:n:2
    DOI: 10.2478/logi-2022-0014
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/logi-2022-0014
    Download Restriction: no

    File URL: https://libkey.io/10.2478/logi-2022-0014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Aylin Ko & Ahmet Y lmaz Ata & Zeynep irkin, 2013. "Empirical Investigation on Globalization and Social Polarization: Cross Country Analysis," International Journal of Economics and Financial Issues, Econjournals, vol. 3(1), pages 206-213.
    2. Osadume Richard C. & University Edih O., 2020. "Port Revenue Performance and Economic Growth: The Nigerian Ports Authority Experience, 2010-2019," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 11(2), pages 1-11, November.
    3. Blommestein Hans J & Santiso Javier, 2007. "New Strategies for Emerging Domestic Sovereign Bond Markets in the Global Financial Landscape," Global Economy Journal, De Gruyter, vol. 7(2), pages 1-58, June.
    4. Osadume Richard C. & University Edih O., 2020. "Port Revenue Performance and Economic Growth: The Nigerian Ports Authority Experience, 2010-2019," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 11(2), pages 1-11, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahmed Abdullahi D., 2011. "International Financial Integration, Investment and Economic Performance in Sub-Saharan African Countries," Global Economy Journal, De Gruyter, vol. 11(4), pages 1-28, December.
    2. Hassan, M. Kabir & Ngene, Geoffrey M. & Yu, Jung-Suk, 2015. "Credit default swaps and sovereign debt markets," Economic Systems, Elsevier, vol. 39(2), pages 240-252.
    3. Gilles Dufrénot & Anne-Charlotte Paret, 2018. "Sovereign debt in emerging market countries: not all of them are serial defaulters," Applied Economics, Taylor & Francis Journals, vol. 50(59), pages 6406-6443, December.
    4. Fritz, Barbara & Mühlich, Laurissa, 2007. "South-south monetary integration: the case for a research framework beyond the theory of optimum currency area," Discussion Papers 2007/20, Free University Berlin, School of Business & Economics.
    5. Altu Kazar & G rkemli Kazar, 2016. "Globalization, Financial Development and Economic Growth," International Journal of Economics and Financial Issues, Econjournals, vol. 6(2), pages 578-587.
    6. George Furstenberg, 2008. "Assessing the Competitiveness of International Financial Services in Particular Locations: A Survey of Methods and Perspectives," Open Economies Review, Springer, vol. 19(4), pages 539-556, September.
    7. Jonathan A. Batten & Warren P. Hogan & Peter G. Szilagyi, 2012. "Foreign Bond Markets and Financial Market Development: International Perspectives," Chapters, in: Masahiro Kawai & David G. Mayes & Peter Morgan (ed.), Implications of the Global Financial Crisis for Financial Reform and Regulation in Asia, chapter 12, Edward Elgar Publishing.
    8. Laurissa Mühlich, 2011. "South–South Regional Monetary Cooperation: Potential Gains for Developing Countries and Emerging Markets," Chapters, in: Ulrich Volz (ed.), Regional Integration, Economic Development and Global Governance, chapter 13, Edward Elgar Publishing.
    9. Shanaka J. Peiris, 2013. "Foreign Participation In Local Currency Bond Markets Of Emerging Economies," Journal of International Commerce, Economics and Policy (JICEP), World Scientific Publishing Co. Pte. Ltd., vol. 4(03), pages 1-15.
    10. Jamel Boukhatem, 2009. "Essai sur les déterminants empiriques de développement des marchés obligataires," Working Papers hal-04140858, HAL.
    11. Dennis Essers & Hans J. Blommestein & Danny Cassimon & Perla Ibarlucea Flores, 2016. "Local Currency Bond Market Development in Sub-Saharan Africa: A Stock-Taking Exercise and Analysis of Key Drivers," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 52(5), pages 1167-1194, May.
    12. Veselin Hadjiev, 2014. "Current general comparative advantages in international trade," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 65-79.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:logitl:v:13:y:2022:i:1:p:152-162:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.