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How Does Digital Transformation Affect Green Supply Chain Efficiency?

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  • Gholami Samira

    (Najaf Abad University, Faculty of Humanities Department of Management Iran)

Abstract

Digital transformation is one of the prominent phenomena of the century, and it has many effects on the economy, society, and environment. Digital transformation means using new technologies that lead to increased efficiency, creativity and innovation and can solve environmental challenges, such as reducing air, water and soil pollution, saving natural resources, protecting biodiversity and solving greenhouse effect reduction. Slow Green performance is an index that measures the degree of adherence of businesses to environmental activities and preserves resources for future generations. Organizations and companies are trying to move their production activities towards green production. Advertising activities are also organized through green marketing and combined green marketing. Given the importance of green performance, this article explains what aspects of the green supply chain are affected by digital transformation. This article is based on articles collected from the reliable hub research site and interviews with several experts in digital and green management. The present article, which is qualitative, cites numerous articles and the qualitative analysis method with MAXQDA software and explains how digital transformation makes the green supply chain more efficient. The results showed that digital transformation has the greatest impact on green production, followed by green materials and green consumption.

Suggested Citation

  • Gholami Samira, 2024. "How Does Digital Transformation Affect Green Supply Chain Efficiency?," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 15(1), pages 149-159.
    • Handle: RePEc:vrs:hjobpa:v:15:y:2024:i:1:p:149-159:n:1010
    DOI: 10.2478/hjbpa-2024-0010
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