IDEAS home Printed from https://ideas.repec.org/a/vrs/gfkmir/v6y2014i2p46-51n9.html
   My bibliography  Save this article

Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™

Author

Listed:
  • Kozinets Robert V.

Abstract

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.

Suggested Citation

  • Kozinets Robert V., 2014. "Creating Sustainable Digital Experiences: MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™," NIM Marketing Intelligence Review, Sciendo, vol. 6(2), pages 46-51, November.
    • Handle: RePEc:vrs:gfkmir:v:6:y:2014:i:2:p:46-51:n:9
    DOI: 10.2478/gfkmir-2014-0098
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/gfkmir-2014-0098
    Download Restriction: no
    File URL: https://libkey.io/10.2478/gfkmir-2014-0098?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:gfkmir:v:6:y:2014:i:2:p:46-51:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.