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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics

Author

Listed:
  • Schamp Christina

    (Full Professor of Marketing, Institute of Digital Marketing and Behavioral Insights, Vienna University of Economics and Business)

  • Hartmann Jochen

    (Assistant Professor of Digital Marketing, TUM School of Management, GenAI Lab, Technical University of Munich)

  • Herhausen Dennis

    (Associate Professor of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam)

Abstract

No abstract is available for this item.

Suggested Citation

  • Schamp Christina & Hartmann Jochen & Herhausen Dennis, 2024. "Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics," NIM Marketing Intelligence Review, Sciendo, vol. 16(1), pages 42-48, May.
    • Handle: RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:42-48:n:7
    DOI: 10.2478/nimmir-2024-0007
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