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From Mundane to Creative: How AI Unburdens Sales Agents

Author

Listed:
  • Luo Xueming

    (Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple University, Philadelphia, USA)

  • Jia Nan

    (Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern California, Los Angeles, USA)

  • Fang Zheng

    (Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan University, Chengdu, China)

  • Liao Chengcheng

    (Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan University, Chengdu, China)

Abstract

No abstract is available for this item.

Suggested Citation

  • Luo Xueming & Jia Nan & Fang Zheng & Liao Chengcheng, 2024. "From Mundane to Creative: How AI Unburdens Sales Agents," NIM Marketing Intelligence Review, Sciendo, vol. 16(1), pages 30-35, May.
    • Handle: RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:30-35:n:5
    DOI: 10.2478/nimmir-2024-0005
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