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Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

Author

Listed:
  • Schweidel David A.

    (Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University)

  • Reisenbichler Martin

    (Postdoctoral Researcher, University of Hamburg)

  • Reutterer Thomas

    (Professor of Marketing, Vienna University of Economics and Business)

Abstract

No abstract is available for this item.

Suggested Citation

  • Schweidel David A. & Reisenbichler Martin & Reutterer Thomas, 2024. "Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts," NIM Marketing Intelligence Review, Sciendo, vol. 16(1), pages 24-29, May.
    • Handle: RePEc:vrs:gfkmir:v:16:y:2024:i:1:p:24-29:n:4
    DOI: 10.2478/nimmir-2024-0004
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