IDEAS home Printed from https://ideas.repec.org/a/vrs/gfkmir/v15y2023i2p54-59n9.html
   My bibliography  Save this article

Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed : Interview with Julian Weiss, CEO and founder of headraft

Author

Listed:
  • Pfeiffer Jella
  • Weiss Julian

Abstract

Brand communication is entering a new era. Immersive technologies such as augmented reality (AR) ) and virtual reality (VR) enable memorable experiences along the entire customer journey as the combination of real and virtual elements creates innovative forms of consumer-brand interaction. Read in our interview how to implement successful immersive campaigns that people care about and share on social media. Julian Weiss, co-founder and CEO of Hamburg-based agency headraft, expects many more XR (extended reality) applications as “retailing will increasingly become an experience space.” He sees their greatest potential in a symbiosis of real and virtual elements.

Suggested Citation

  • Pfeiffer Jella & Weiss Julian, 2023. "Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed : Interview with Julian Weiss, CEO and founder of headraft," NIM Marketing Intelligence Review, Sciendo, vol. 15(2), pages 54-59, November.
    • Handle: RePEc:vrs:gfkmir:v:15:y:2023:i:2:p:54-59:n:9
    DOI: 10.2478/nimmir-2023-0018
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/nimmir-2023-0018
    Download Restriction: no
    File URL: https://libkey.io/10.2478/nimmir-2023-0018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:gfkmir:v:15:y:2023:i:2:p:54-59:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.