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Metaverse Marketing

Author

Listed:
  • Hennig-Thurau Thorsten

    (Professor of Marketing & Media Research and Academic Director of XRLab@MCM, University of Münster, Germany)

  • Ognibeni Björn

    (Co-founder of ChinaBriefs.io and Strategic Director of XRLab@MCM, University of Münster, Germany)

Abstract

No abstract is available for this item.

Suggested Citation

  • Hennig-Thurau Thorsten & Ognibeni Björn, 2022. "Metaverse Marketing," NIM Marketing Intelligence Review, Sciendo, vol. 14(2), pages 43-47, November.
    • Handle: RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:43-47:n:7
    DOI: 10.2478/nimmir-2022-0016
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    File URL: https://doi.org/10.2478/nimmir-2022-0016
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    Citations

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    Cited by:

    1. Bilgihan, Anil & Leong, Aliana Man Wai & Okumus, Fevzi & Bai, Jingyi, 2024. "Proposing a metaverse engagement model for brand development," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler, 2023. "Social interactions in the metaverse: Framework, initial evidence, and research roadmap," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 889-913, July.

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