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Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Author

Listed:
  • Puntoni Stefano

    (Professor of Marketing, Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands)

  • Reczek Rebecca Walker

    (Berry Chair of New Technologies in Marketing, Ohio State University, Columbus, USA)

  • Giesler Markus

    (Professor of Marketing, York University, Toronto, Canada)

  • Botti Simona

    (Professor of Marketing, London Business School, UK)

Abstract

No abstract is available for this item.

Suggested Citation

  • Puntoni Stefano & Reczek Rebecca Walker & Giesler Markus & Botti Simona, 2022. "Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs," NIM Marketing Intelligence Review, Sciendo, vol. 14(2), pages 25-29, November.
    • Handle: RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:25-29:n:4
    DOI: 10.2478/nimmir-2022-0013
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