IDEAS home Printed from https://ideas.repec.org/a/vrs/gfkmir/v13y2021i2p38-43n6.html
   My bibliography  Save this article

Lobbying and the Like: Managing the Regulatory Environment

Author

Listed:
  • Martin Kelly

    (Professor of Marketing, College of Business, Colorado State University, Fort Collins, CO, USA)

  • Josephson Brett

    (Professor of Marketing, George Mason University, Fairfax, VA, USA)

  • Vadakkepatt Gautham

    (Assistant Professor of Marketing, George Mason University Mason University, Fairfax, VA, USA)

  • Johnson Jean

    (Emeritus Professor of Marketing, Carson College of Business, Washington State University, Pullman, WA, USA)

Abstract

Companies not only stand up for or against specific matters in plain sight of the customer, they also pursue their interests less publicly in the political arena. Lobbying and other forms of political management are common strategies to influence the regulatory environment in favor of one´s company. The results of this research show that political marketing strategies directly and positively influence company performance. Political marketing reduces market based risk. Lobbying or government relations can act as an insurance during economic downturn and companies might be more likely to receive government assistance during economic hardships. Neverthelss, consumers feel negatively about connections they perceive as too close between business and government. Therefore, lobbying companies and governments alike might be well advised to take the reputation problem of political marketing seriously and install rules to avoid the abuse of power of all parties involved.

Suggested Citation

  • Martin Kelly & Josephson Brett & Vadakkepatt Gautham & Johnson Jean, 2021. "Lobbying and the Like: Managing the Regulatory Environment," NIM Marketing Intelligence Review, Sciendo, vol. 13(2), pages 38-43, November.
    • Handle: RePEc:vrs:gfkmir:v:13:y:2021:i:2:p:38-43:n:6
    DOI: 10.2478/nimmir-2021-0015
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/nimmir-2021-0015
    Download Restriction: no
    File URL: https://libkey.io/10.2478/nimmir-2021-0015?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:gfkmir:v:13:y:2021:i:2:p:38-43:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.