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Combining Ideas in Crowdsourced Idea Generation

Author

Listed:
  • Wang Kai

    (Kean University College of Business and Public Management Union, New Jersey, United States of America)

  • Wang Hui

    (College of Business and Public Management Union, New Jersey, United States of America)

  • Tao Yu

    (Kean University College of Business and Public Management Union, New Jersey, United States of America)

Abstract

Collecting ideas through crowdsourcing has become a common practice for companies to benefit from external ideas and innovate. It is desirable that crowd members build on each other's ideas to achieve synergy. This study proposes and verifies a new method for idea combination which can result in combined ideas that are both novel and useful. The domain-specific knowledge of crowd members does not influence the effectiveness of such idea combination. The new method can be used for collecting highly creative ideas from the crowd. The implications for future research are discussed.

Suggested Citation

  • Wang Kai & Wang Hui & Tao Yu, 2017. "Combining Ideas in Crowdsourced Idea Generation," Foundations of Management, Sciendo, vol. 9(1), pages 203-212, February.
    • Handle: RePEc:vrs:founma:v:9:y:2017:i:1:p:203-212:n:3
    DOI: 10.1515/fman-2017-0016
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