IDEAS home Printed from https://ideas.repec.org/a/vrs/founma/v17y2025i1p37-56n1003.html
   My bibliography  Save this article

The Evolving Role of Product Manager - A Systematic Review

Author

Listed:
  • PARIKH Nishant

    (Capitol Technology University, Laurel, USA)

Abstract

This systematic review examines the evolving role of product manager (PM), from its inception in the early 20th century to its current state, with a focus on how technological advancements, shifting market dynamics, and evolving company’s strategy have shaped the profession. While numerous studies have explored the responsibilities of PMs, there has been little consolidation of these insights, leading to an unclear understanding of the role’s full scope. This review synthesizes the existing literature to clarify the key responsibilities of PMs in various contexts, including business-to-business (B2B) and business-to-consumer (B2C) environments, large enterprises (LEs) and small–medium enterprises (SMEs), Waterfall and Agile methodologies, and the unique challenges posed by artificial intelligence (AI)-driven products. By consolidating these insights, the paper provides a clearer understanding of the current state of product management and offers direction for future research to further define and enhance the role in an increasingly AI-centric world.

Suggested Citation

  • PARIKH Nishant, 2025. "The Evolving Role of Product Manager - A Systematic Review," Foundations of Management, Sciendo, vol. 17(1), pages 37-56.
    • Handle: RePEc:vrs:founma:v:17:y:2025:i:1:p:37-56:n:1003
    DOI: 10.2478/fman-2025-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/fman-2025-0003
    Download Restriction: no
    File URL: https://libkey.io/10.2478/fman-2025-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Product Manager Roles; Agile Product Management; AI in Product Management; Evolving Product Management; Contextual Product Management;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:founma:v:17:y:2025:i:1:p:37-56:n:1003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.