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The Fears of Elderly People in the Process of Purchasing Food Products

Author

Listed:
  • Olejniczak Magdalena

    (WSB University in Poznań, Finance and Banking Department, Institute of Management, Powstańców Wielkopolskich 5, 61-895Poznań, Poland)

  • Olejniczak Tomasz

    (Poznań University of Economics and Business, Institute of Marketing, Department of Marketing Product, Al. Niepodległości 10, 61-875Poznań, Poland)

Abstract

Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.Purpose: The survey conducted among people over 60 in 2019 was aimed at determining the selected concerns of senior consumers related to the safety of food products.Research methodology: The research among people over 60 years of age was conducted in the Wielkopolska region (of Poland) in 2019 on a sample of 373 people. The respondents were selected using the quota selection method.Results: The vast majority of seniors point to a variety of concerns about the safety of food products. This is surprising, as the respondents equally often emphasize that food in Poland is safe.Novelty: The observations are an important implication for producers or commercial agents – their task is to prepare messages to confirm that the food products offered meet the quality requirements. The process of educating older people can be made difficult – primarily through their well-established (over the years) nutritional practices related to the purchase and consumption of those products that are essential for life.

Suggested Citation

  • Olejniczak Magdalena & Olejniczak Tomasz, 2020. "The Fears of Elderly People in the Process of Purchasing Food Products," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 298-313, December.
    • Handle: RePEc:vrs:foeste:v:20:y:2020:i:2:p:298-313:n:13
    DOI: 10.2478/foli-2020-0049
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    More about this item

    Keywords

    consumer behavior; seniors; older people; food safety; food consumption;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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