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The Role of Gastronomy as A Driver of Rural Tourism Development: The Case of Mirandela

Author

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  • da Mota Carlos Vilela

    (Carlos Vilela da Mota, Ph.D., ISCE – Instituto Superior de Lisboa e Vale do Tejo, CITUR Estoril – Centro de Investigação, Desenvolvimento e Inovação em Turismo, CI-ISCE – Instituto de Lisboa e Vale do Tejo, Portugal)

  • Rodrigues Rosa Isabel

    (Rosa Isabel Rodrigues, Ph.D., Instituto Superior de Gestão – Business & Economics School, CIGEST – Management Research Center, CEFAGE – Center for Advanced Studies in Management and Economics, Portugal)

  • Palrão Teresa

    (Teresa Palrão, Ph.D., Universidade Lusófona, CITUR Estoril – Centro de Investigação, Desenvolvimento e Inovação em Turismo, Portugal)

  • Madeira Arlindo

    (Arlinda Madeira, Ph.D., Instituto Politécnico da Lusofonia – IPLUSO-ESCAD Faculty of Social Sciences and Technology, Universidade Europeia, CETRAD – Center for Trandisciplinary Development Studies, Portugal)

Abstract

This research aimed to analyze the perception of tourism stakeholders regarding the potential of gastronomy to revitalize tourism in the Mirandela region. The sample consisted of 95 stakeholders (e.g., managers, team leaders, directors, entrepreneurs) operating in the tourism sector. The study was operationalized using a qualitative methodology, and the data were analyzed using MAXQDA software. The results demonstrated that food quality, identity gastronomy, and food heritage are considered differentiating factors of the local cuisine. Additionally, it was found that diversification of tourism offerings, variety of traditional dishes, and multiplier effect are considered essential elements to enhance local gastronomy and boost tourism in the region. It was possible to ascertain that the promotion of local gastronomy as a tourist product depends on the organization of gastronomic events, preservation of culture, investment in digital marketing, and immersive experiences. Finally, it was observed that among the main measures to position the region as a gastronomic tourist destination are support from the private sector, synergies among local stakeholders, investment in infrastructure, and integration of local gastronomy with other tourism activities.

Suggested Citation

  • da Mota Carlos Vilela & Rodrigues Rosa Isabel & Palrão Teresa & Madeira Arlindo, 2024. "The Role of Gastronomy as A Driver of Rural Tourism Development: The Case of Mirandela," European Countryside, Sciendo, vol. 16(3), pages 480-499.
    • Handle: RePEc:vrs:eurcou:v:16:y:2024:i:3:p:480-499:n:1006
    DOI: 10.2478/euco-2024-0025
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