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Ukrainian E-Commerce Attractiveness: Challenges and Perspectives

Author

Listed:
  • Zatonatska Tetiana

    (Taras Shevchenko National University ofKyiv, Ukraine)

  • Kornieieva Tetiana

    (International Business Institute,Paris, France)

Abstract

E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential.

Suggested Citation

  • Zatonatska Tetiana & Kornieieva Tetiana, 2016. "Ukrainian E-Commerce Attractiveness: Challenges and Perspectives," Ekonomika (Economics), Sciendo, vol. 95(1), pages 153-165, January.
    • Handle: RePEc:vrs:ekonom:v:95:y:2016:i:1:p:153-165:n:8
    DOI: 10.15388/ekon.2016.1.9911
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    References listed on IDEAS

    as
    1. Mani Subramani & Eric Walden, 2001. "The Impact of E-Commerce Announcements on the Market Value of Firms," Information Systems Research, INFORMS, vol. 12(2), pages 135-154, June.
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