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Analysis of Suplly and Demand for Electronic Banking Services in the South Bačka Region

Author

Listed:
  • Vuković Marija

    (Higher Business School of Professional Studies in Novi Sad,Republic ofSerbia)

  • Martinov Dejana

    (Higher Business School of Professional Studies in Novi Sad,Republic ofSerbia)

  • Mazić Željana

    (Faculty of Economics and Engineering Management,Novi Sad, Republic ofSerbia)

Abstract

The subject of this paper is the research of the electronic banking services market in the South Bačka region. The aim of this paper is to systematise the supply of services by commercial banks. On the other hand, the aim of the paper is to evaluate the extent to which citizens use electronic banking services. The research methodology includes the application of the analytical method to the evaluation of the banking sector’s supply of services, the survey method and the statistical processing of data in the empirical analysis of demand. The results of the research showed that there is a rich offer of electronic banking services in the Republic of Serbia and that it is widely accepted.

Suggested Citation

  • Vuković Marija & Martinov Dejana & Mazić Željana, 2020. "Analysis of Suplly and Demand for Electronic Banking Services in the South Bačka Region," Economic Themes, Sciendo, vol. 58(1), pages 131-148, March.
    • Handle: RePEc:vrs:ecothe:v:58:y:2020:i:1:p:131-148:n:8
    DOI: 10.2478/ethemes-2020-0008
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    References listed on IDEAS

    as
    1. Kongaut, Chatchai & Lis, Piotr, 2017. "Supply and demand sides of mobile payment: A comparative analysis of successful mobile payment adoption in developed and developing countries," 28th European Regional ITS Conference, Passau 2017 169474, International Telecommunications Society (ITS).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    e-banking; pay cards; e–money; supply; demand;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

    Statistics

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