Problems In The Valuation Of Business Customers
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DOI: 10.1515/ethemes-2014-0024
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References listed on IDEAS
- Rajagopal & Romulo Sanchez, 2004. "Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions," Microeconomics 0407001, University Library of Munich, Germany.
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Keywords
business customers; portfolio; valuation; key customers; value; management; poslovni kupci; portfolio; vrednovanje; ključni klijenti; vrednost; upravljanje;All these keywords.
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