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Cultural Heritage of Kashubia in the Opinion of Tourists

Author

Listed:
  • Ozimek Irena

    (Department of Marketing and Market Analyzes, Warsaw University of Life Sciences, Poland)

  • Kohnke Marianna Emilia

    (Department of Marketing and Market Analyzes, Warsaw University of Life Sciences, Poland)

Abstract

Subject and aim of the study: The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results of a survey aimed at finding out tourists’ opinions on the influence of cultural heritage on the perception of the Kashubian region. Materials and methods: The research was conducted in April 2021 by means of a diagnostic poll method using a questionnaire survey. The survey was conducted among 254 respondents. During the survey, purposive sampling was used; the participants were domestic tourists who visited Kashubia at least once. Results: The survey made it possible to assess the recognisability of the components of Kashubian culture and to find out the respondents’ opinion on the perception of its individual elements. Conclusions: The study found a very good impact of cultural heritage on the respondents’ perception of the Kashubian region, which can be the basis for creating various cultural tourism products.

Suggested Citation

  • Ozimek Irena & Kohnke Marianna Emilia, 2022. "Cultural Heritage of Kashubia in the Opinion of Tourists," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 15(3), pages 368-383, September.
    • Handle: RePEc:vrs:ecoreg:v:15:y:2022:i:3:p:368-383:n:7
    DOI: 10.2478/ers-2022-0025
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    More about this item

    Keywords

    Kashubia; culture; cultural tourism; cultural heritage;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z3 - Other Special Topics - - Tourism Economics

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