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Benefits of the Development of Tourist Products in Perła – Browary Lubelskie S.A

Author

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  • Mazurek-Kusiak Anna

    (University of Life Sciences in Lublin, Department Tourism and Recreation)

Abstract

Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.

Suggested Citation

  • Mazurek-Kusiak Anna, 2019. "Benefits of the Development of Tourist Products in Perła – Browary Lubelskie S.A," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(1), pages 90-97, March.
    • Handle: RePEc:vrs:ecoreg:v:12:y:2019:i:1:p:90-97:n:9
    DOI: 10.2478/ers-2019-0009
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    More about this item

    Keywords

    Lublin; tourist product; industrial tourism; industrial heritage;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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