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Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

Author

Listed:
  • Kherchi Ishak

    (University of Hassiba ben Bouali Chlief, Faculty of Economics, Commerce and Management Science, Algeria)

  • Mohamed Fellague

    (University of Hassiba ben Bouali Chlief, Faculty of Economics, Commerce and Management Science, Algeria)

  • Ahlem Haddou Samira

    (University of Hassiba ben Bouali Chlief, Faculty of Economics, Commerce and Management Science, Algeria)

Abstract

Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value.Design/methodology/approach: The authors analyze a single case study of Volvo corporation. The objective is to evaluate whether the corporate social strategies can yields to a shared value creation.Findings: We found that corporate social strategies followed by Volvo Corporation yields to a shared value creation.Research limitations/implications: This single case study provides an entrance to create shared value; however, more research is needed to find other entrances.Practical implications: The paper has practical implications that relate to the design of shared value model. We provide practical well known strategies that could be apply by corporations to reach shared value creation.Originality/value: A unique view of corporate social strategy and creating shared value concept.

Suggested Citation

  • Kherchi Ishak & Mohamed Fellague & Ahlem Haddou Samira, 2019. "Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”," Economics, Sciendo, vol. 7(2), pages 109-124, December.
    • Handle: RePEc:vrs:econom:v:7:y:2019:i:2:p:109-124:n:5
    DOI: 10.2478/eoik-2019-0016
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    More about this item

    Keywords

    Creating shared value; corporate social strategy; social value; business value; business competitiveness; Volvo corporation;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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