Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs

This study aims to analyse the relationship between e-commerce and the business sustainability of the supply chain, as well as digital marketing variables and the business sustainability of the supply chain. The method used in this study is an associative strategy: business sustainability and financial performance, Digital banking and the financial performance of SMEs. The research method used in this study is a quantitative approach. This study uses a purposive sampling technique because sampling is carried out with specific considerations or criteria that must be met. The data collection method in this study was carried out by distributing questionnaires online through social media. Respondents in this study were 668 SME owners in Indonesia. The scale used to measure is a scale with an interval of 1 - 5, from strongly disagree to agree strongly. The data collection technique in this study uses a questionnaire by providing several written statements addressed to respondents, which will then be answered. Structural equation modelling is often called Partial Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.0. The results of this study show that the E-Commerce variable has a positive effect on the business sustainability of the supply chain, and digital marketing has a positive impact on the business sustainability of the supply chain. The supply chain of business sustainability has a positive and significant relationship to financial performance. Digital banking has a positive and significant relationship with the financial performance of SMEs.