Business Intelligence and Strategic Entrepreneurship for Sustainable Development Goals (SDGS) Through: (Green Technology Innovation and Green Knowledge Management)

The study aimed to investigate the effect of business intelligence on strategic entrepreneurship and the mediating role of green technology innovation and the moderate role of green knowledge management for sustainable development goals (SDGs) in the Jordanian entrepreneurial companies in King Hussein Business Park (KHBP). It was used the descriptive analytical approach, for data collection purposes the researcher uses a “random sample” consisting of (347) employees. The method of data collection was by a questionnaire distributed to the sample. The total returned questionnaires were (318) with a good response rate of approximately (79.5%). In this research, was used partial least squares structural equation modelling (PLS-SEM). The findings indicated there is: a positive and direct impact of business intelligence on (strategic entrepreneurship, and green technology innovation), a positive and impact of the green technology innovation on strategic entrepreneurship, and the green technology innovation mediate a positive effect between business intelligence, and strategic entrepreneurship and the green knowledge management moderates the impact of business intelligence on strategic entrepreneurship. The study findings emphasize the need to improve Business Intelligence to promote sustainability by incorporating environmental criteria into data analytics, allowing companies to make environmentally friendly decisions, urges companies to integrate Green Technology Innovation into their strategic plans by collaborating with technology providers and research organizations. The research also emphasizes the need for government initiatives that encourage the use of green technology innovation and green knowledge management..