IDEAS home Printed from https://ideas.repec.org/a/vrs/econom/v13y2025i1p309-332n1018.html
   My bibliography  Save this article

PLS-PM Model for Sustainable Development of Ecotourism: Case Study of Ulytau Nature Park

Author

Listed:
  • Seidualin Darken A.

    (L.N. Gumilyov Eurasian National University, Faculty of Economics, Department of Tourism, Kazakhstan)

  • Mussina Kamshat P.

    (L.N. Gumilyov Eurasian National University, Faculty of Economics, Department of Tourism, Kazakhstan)

  • Mukanov Aidar H.

    (L.N. Gumilyov Eurasian National University, Faculty of Economics, Department of Tourism, Kazakhstan)

Abstract

This article is devoted to a comprehensive study of the factors influencing the development of ecotourism in the Ulytau Nature Park, Kazakhstan. The authors use an integrated methodology that combines quantitative (statistical analysis) and qualitative (Analytic Hierarchy Process, survey of the local population) methods of analysis. The purpose of the study is to develop a model that allows predicting the development of ecotourism and justifying strategic decisions for its sustainable development. As a result of the survey, 8 key factors affecting the development of ecotourism were identified: perceived environmental sustainability, perceived social cost, perceived economic benefits, maximizing community participation, long-term planning, community-centered economy, sense of place, and support for tourism development. Both subjective estimates (Analytic Hierarchy Process) and objective statistical data were used to determine the weights of these factors. Comparative analysis revealed discrepancies between subjective assessments and objective indicators, especially in the perception of the region’s image. The main result of the study is the development of a qualitative model that uses logistic regression to assess the impact of factors on the development of ecotourism. This model, which considers both subjective and objective data, allows to simulate various scenarios and predict the development of the industry. The results obtained make it possible to identify priority areas for the development of ecotourism in Ulytau and develop recommendations for the creation of a sustainable and socio-economically effective model for the development of ecotourism both for Ulytau and for other regions with similar conditions. The article contributes to the existing body of knowledge on sustainable tourism development by offering a multidimensional data-driven approach that goes beyond theoretical discussions.

Suggested Citation

  • Seidualin Darken A. & Mussina Kamshat P. & Mukanov Aidar H., 2025. "PLS-PM Model for Sustainable Development of Ecotourism: Case Study of Ulytau Nature Park," Economics, Sciendo, vol. 13(1), pages 309-332.
  • Handle: RePEc:vrs:econom:v:13:y:2025:i:1:p:309-332:n:1018
    DOI: 10.2478/eoik-2025-0019
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/eoik-2025-0019
    Download Restriction: no

    File URL: https://libkey.io/10.2478/eoik-2025-0019?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ecotourism; Sustainable Development; PLS-SEM; PLSPM; Ulytau Nature Park;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:econom:v:13:y:2025:i:1:p:309-332:n:1018. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.