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Tourism Competitiveness and Mobile Data: A Grey Relational Analysis for European Entrepreneurship Pre & During Pandemic

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  • Gabor Manuela Rozalia

    (ED1 – Economic Science Department, Faculty of Economics and Law, “G.E. Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș, Târgu Mureș, Romania)

  • Curta Petru Alexandru

    (Department of Economic Research, Centre for Law, Economics and Business Studies, “G.E. Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș, Târgu Mureș, Romania)

  • Oltean Flavia Dana

    (ED1 – Economic Science Department, Faculty of Economics and Law, “G.E. Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș, Târgu Mureș, Romania)

Abstract

The tourism country’s competitiveness is important especially when countries strive for bigger market shares as European countries are. The COVID-19 pandemic has had devastating effects on tourism and the entire tourism industry must be rethinking and reshaping given some opportunities and challenges to the entrepreneurs, local communities, local administrations, governments of competitiveness destinations. In this paper we measured if the Google and Apple mobility indices cand predict (or not) the movement of TTCI during pandemic compared with pre-pandemic TTCI ranks by using grey system theory and statistical methods. The aim of the paper is to validate the Grey Relational Analysis (GRA) as identifier of the good predictor (statistically significant for p-value

Suggested Citation

  • Gabor Manuela Rozalia & Curta Petru Alexandru & Oltean Flavia Dana, 2024. "Tourism Competitiveness and Mobile Data: A Grey Relational Analysis for European Entrepreneurship Pre & During Pandemic," Economics, Sciendo, vol. 12(2), pages 1-20.
    • Handle: RePEc:vrs:econom:v:12:y:2024:i:2:p:1-20:n:1005
    DOI: 10.2478/eoik-2024-0015
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    More about this item

    Keywords

    competitiveness; tourism; GRA – Grey Relational Analysis; Google mobility data; Apple Mobility Data; General Linear Model; ANOVA with interaction effects;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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