IDEAS home Printed from https://ideas.repec.org/a/vrs/ecoman/v16y2024i4p139-156n1009.html
   My bibliography  Save this article

Factors affecting sustainable clothing purchase intentions: evidence from Indonesia

Author

Listed:
  • Arqam Afifah Nurul Azizah Ruhul

    (Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia)

  • Amar Kifayah

    (Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia)

  • Syamsul Nadzirah Ikasari

    (Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia)

  • Bahri Syamsul

    (Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia)

  • Mangngenre Saiful

    (Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia)

Abstract

The purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were received from Indonesians who are sustainable clothing customers. Among the variables examined using SEM, only perceived consumer effectiveness and subjective norm were shown to have a positive-significant effect on Indonesians’ purchase intentions, whereas the remaining variables, including the moderated variables, had no effect. The findings of this study will assist industry professionals in developing strategies for more effective customer communication aimed at promoting desirable purchasing behaviour.

Suggested Citation

  • Arqam Afifah Nurul Azizah Ruhul & Amar Kifayah & Syamsul Nadzirah Ikasari & Bahri Syamsul & Mangngenre Saiful, 2024. "Factors affecting sustainable clothing purchase intentions: evidence from Indonesia," Engineering Management in Production and Services, Sciendo, vol. 16(4), pages 139-156.
  • Handle: RePEc:vrs:ecoman:v:16:y:2024:i:4:p:139-156:n:1009
    DOI: 10.2478/emj-2024-0038
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/emj-2024-0038
    Download Restriction: no

    File URL: https://libkey.io/10.2478/emj-2024-0038?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ecoman:v:16:y:2024:i:4:p:139-156:n:1009. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.