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Towards a taxonomy of design options for augmented reality-based remote service business models

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  • Ohlig Stefan

    (School of Computing and Engineering, University of Huddersfield, Queensgate, Huddersfield, HD1 3DH, United Kingdom Institut für Interdisziplinäre Technik, Frankfurt University of Applied Sciences, Nibelungenplatz 1, 60318 Frankfurt am Main, Germany)

  • Breitkreuz David

    (School of Computing and Engineering, University of Huddersfield, Queensgate, Huddersfield, HD1 3DH, United Kingdom Institut für Interdisziplinäre Technik, Frankfurt University of Applied Sciences, Nibelungenplatz 1, 60318 Frankfurt am Main, Germany)

  • Aliyu Aliyu

    (School of Engineering, University of Lincoln, Brayford Pool, Lincoln LN6 7TS, United Kingdom)

  • Mishra Rakesh

    (School of Computing and Engineering, University of Huddersfield, Queensgate, Huddersfield, HD1 3DH, United Kingdom)

  • Stegelmeyer Dirk

    (Institut für Interdisziplinäre Technik, Frankfurt University of Applied Sciences, Nibelungenplatz 1, 60318 Frankfurt am Main, Germany)

Abstract

The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR technology for remote services currently taking place in the manufacturing industry. The design options were developed using a qualitative content analysis based on the results of a systematic literature review and on focus group discussions with 19 service-responsible industry experts from 12 German manufacturing companies. The application of a conceptual approach to taxonomy development resulted in a novel morphological framework with a total of 18 dimensions, each with two to six distinct characteristics representing the targeted design options of AR-based remote service business models. Since previous research on AR for remote services has largely neglected the business model perspective, this work makes a significant contribution to this scarcely explored research field by providing a systematic basis for describing and classifying such business models in terms of their design. The results provide industrial practice with the most important aspects to consider when designing AR-based remote service business models.

Suggested Citation

  • Ohlig Stefan & Breitkreuz David & Aliyu Aliyu & Mishra Rakesh & Stegelmeyer Dirk, 2024. "Towards a taxonomy of design options for augmented reality-based remote service business models," Engineering Management in Production and Services, Sciendo, vol. 16(2), pages 128-147.
    • Handle: RePEc:vrs:ecoman:v:16:y:2024:i:2:p:128-147:n:1009
    DOI: 10.2478/emj-2024-0018
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    References listed on IDEAS

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    1. Stefan Tönnissen & Jan Heinrich Beinke & Frank Teuteberg, 2020. "Understanding token-based ecosystems – a taxonomy of blockchain-based business models of start-ups," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(2), pages 307-323, June.
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