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One-page strategic plan: the case of Aarong company from Bangladesh

Author

Listed:
  • Sazonenka Yauheniya

    (Graduate of Higher School of Management and Business, Belarus State Economic University, Belarus)

  • Towhid Yusuf Ibne

    (Graduate of Nothern University Bangladesh, Faculty of Business, Bangladesh)

  • Siemieniako Dariusz

    (Bialystok University of Technology, Faculty of Engineering Management, Poland)

Abstract

Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.

Suggested Citation

  • Sazonenka Yauheniya & Towhid Yusuf Ibne & Siemieniako Dariusz, 2018. "One-page strategic plan: the case of Aarong company from Bangladesh," Engineering Management in Production and Services, Sciendo, vol. 10(2), pages 57-65, June.
    • Handle: RePEc:vrs:ecoman:v:10:y:2018:i:2:p:57-65:n:5
    DOI: 10.2478/emj-2018-0011
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    Cited by:

    1. Beata Zatwarnicka-Madura & Dariusz Siemieniako & Ewa Glińska & Yauheniya Sazonenka, 2019. "Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh," Sustainability, MDPI, vol. 11(2), pages 1-19, January.

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