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Franchising as a Way of Creating Entrepreneurship and Innovation

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  • Lewandowska Lucyna

    (Ph.D., Full Professor at the University of Łódź, Faculty of Economics and Sociology, Department of Economics of Industry and Capital Markets)

Abstract

Artykuł traktuje o franczyzie jako koncepcji prowadzenia działalności gospodarczej na podstawie uzgodnionego przez strony układu ekonomicznego. Dostarcza informacji o genezie franczyzy, uwarunkowaniach jej rozwoju w świecie i Polsce. Prezentuje udokumentowane tendencje wzrostu polskiego rynku franczyzowego z uwzględnieniem rodzimych i zagranicznych marek franczyzowych. Zwraca uwagę na atuty franczyzy pozwalające jej oprzeć się kryzysom gospodarczym, stymulować rozwój przedsiębiorczości i innowacyjności oraz minimalizować ryzyko biznesowe. Zawiera również komentarze, spostrzeżenia, sugestie i konstatacje na temat efektów synergicznych uzyskiwanych w firmach i całej polskiej gospodarce z tytułu zastosowań franczyzy.

Suggested Citation

  • Lewandowska Lucyna, 2014. "Franchising as a Way of Creating Entrepreneurship and Innovation," Comparative Economic Research, Sciendo, vol. 17(3), pages 1-19, September.
    • Handle: RePEc:vrs:coecre:v:17:y:2014:i:3:p:19:n:9
    DOI: 10.2478/cer-2014-0028
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    Cited by:

    1. Baresa, Suzana & Ivanovic, Zoran & Bogdan, Sinisa, 2017. "Franchise Business As A Generator Of Development In Central Europe," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(3), pages 281-293.

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