IDEAS home Printed from https://ideas.repec.org/a/vrs/bjeust/v15y2025i1p209-231n1011.html
   My bibliography  Save this article

The impact of digital transformation and automation on proactive contracting and sustainability

Author

Listed:
  • Hirvonen-Ere Suvi

    (Department of Information and Service Management, School of Business, Aalto University Ekonominaukio 1 Espoo 02150, Finland)

Abstract

The regulatory landscape surrounding artificial intelligence (AI) in Europe is evolving. Alongside technological advancements, the European Union’s sustainability regulations impose new duties and obligations on businesses. In this context, both technology and proactive law, including proactive contracting, play essential roles. This article examines the interplay between digital transformation, automation and AI in relation to proactive law and proactive contracting. It adopts an interdisciplinary approach and relies on recent empirical surveys on AI and contracting. The article contributes to the existing body of research on proactive contracting, contract lifecycle management systems and sustainability. It addresses contrasting viewpoints expressed in the ongoing discourse and introduces a new definition for proactive (contract) technologies. In addition, attention is paid to their function in fostering compliance and preventing non-compliance. The article outlines eight concrete proposals for businesses seeking to navigate this complex landscape. It ends with conclusions that inform future research directions.

Suggested Citation

  • Hirvonen-Ere Suvi, 2025. "The impact of digital transformation and automation on proactive contracting and sustainability," TalTech Journal of European Studies, Sciendo, vol. 15(1), pages 209-231.
    • Handle: RePEc:vrs:bjeust:v:15:y:2025:i:1:p:209-231:n:1011
    DOI: 10.2478/bjes-2025-0011
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bjes-2025-0011
    Download Restriction: no
    File URL: https://libkey.io/10.2478/bjes-2025-0011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:bjeust:v:15:y:2025:i:1:p:209-231:n:1011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.