IDEAS home Printed from https://ideas.repec.org/a/vrs/bjeust/v14y2024i2p254-273n1012.html
   My bibliography  Save this article

“We Are Brave Electronic Engineers!”: Organizational Identity Attainment Through Performative Strategizing

Author

Listed:
  • Prokushenkov Pavel

    (Department of Management Estonian Business, School Lauteri 3 Tallinn 10114, Estonia)

Abstract

The paper seeks to study organizational identity attainment through strategic linguistic practices, understood as performative strategizing. The article focuses on the interaction of organizational identity and strategy by analyzing the evolution of an electronic engineering company from its founding to maturity over eighteen years. Combining action research and grounded theory, the study identifies the features inherent to organizational identity attainment. The author observed strategic linguistic practices in the company, studied archival documents, and delved deeply into strategy formation as a practitioner, interacting directly with strategists to comprehend organizational identity attainment. The research shows that self-fulfillment, effective communication, and readiness for external challenges are the main features of organizational identity attainment through performative strategizing.

Suggested Citation

  • Prokushenkov Pavel, 2024. "“We Are Brave Electronic Engineers!”: Organizational Identity Attainment Through Performative Strategizing," TalTech Journal of European Studies, Sciendo, vol. 14(2), pages 254-273.
    • Handle: RePEc:vrs:bjeust:v:14:y:2024:i:2:p:254-273:n:1012
    DOI: 10.2478/bjes-2024-0025
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bjes-2024-0025
    Download Restriction: no
    File URL: https://libkey.io/10.2478/bjes-2024-0025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:bjeust:v:14:y:2024:i:2:p:254-273:n:1012. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.