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Marketing in the Tax Administration in Albania

Author

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  • Manoku Elfrida

    (Faculty of Economy University of Tirana Tirana, Albania)

  • Kalia Mimoza

    (General Directorate of Taxation Tirana, Albania)

Abstract

After the late 1970s the marketing discipline has known a considerable expansion and application not only in private sector but also in public or non-profit sector. Currently the debate is focused on how to better integrate the marketing concept and marketing function into the activities of government organizations as means of increasing the effectiveness of the delivery of public policy and citizens satisfaction. Public marketing is a new concept for the Albanian reality and very slowly is entering into the management approach. The aim of this paper is to evaluate how much is known and accepted the concept of marketing in the Albanian public sector and if this level of acceptance or rejection is reflected in the use of marketing strategies and tactics as instruments of public management.

Suggested Citation

  • Manoku Elfrida & Kalia Mimoza, 2013. "Marketing in the Tax Administration in Albania," Scientific Annals of Economics and Business, Sciendo, vol. 60(1), pages 67-78, July.
    • Handle: RePEc:vrs:aicuec:v:60:y:2013:i:1:p:67-78:n:7
    DOI: 10.2478/aicue-2013-0007
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