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Interaction Between Marketing and Informational Technologies in the Insurance Business

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  • Stofor Ovidiu

    (Faculty of Economics and Business Administration Alexandru Ioan Cuza University Iasi, Romania)

Abstract

Business of selling insurance requires great skill especially in this time of difficulty caused by the economic crisis which seems to extend more than anyone had. If by 2008, life insurance offset the gap represented by a long-term savings product to fill in the state pension, after this year, more and more they entered the natural path of protection first. Currently, however, the economic crisis has become an even bigger reason to refuse or postpone the purchase of insurance.

Suggested Citation

  • Stofor Ovidiu, 2013. "Interaction Between Marketing and Informational Technologies in the Insurance Business," Scientific Annals of Economics and Business, Sciendo, vol. 60(1), pages 33-41, July.
    • Handle: RePEc:vrs:aicuec:v:60:y:2013:i:1:p:33-41:n:4
    DOI: 10.2478/aicue-2013-0004
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