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Reputation of Banks in Slovenia

Author

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  • Završnik Bruno

    (Faculty of Economics and Business University of Maribor Maribor, Slovenia)

  • Jerman Damjana

    (International Business School Ljubljana, Slovenia)

Abstract

Corporate reputation is one of the key success factors of a single company on today's global competitive market. In order to obtain a positive corporate reputation it is necessary to know and understand all the features in forming a corporate reputation. This article presents the key elements of corporate reputation and which tools of the marketing communications mix are most effective for forming and executing company communication in order to ensure a long term positive bank reputation. The main findings of this research will therefore be a useful basis for corporate reputation management, not only within bank institutions, but also for other companies, which are trying to build and maintain positive corporate reputation in the long term.

Suggested Citation

  • Završnik Bruno & Jerman Damjana, 2012. "Reputation of Banks in Slovenia," Scientific Annals of Economics and Business, Sciendo, vol. 59(2), pages 219-230, December.
    • Handle: RePEc:vrs:aicuec:v:59:y:2012:i:2:p:219-230:n:16
    DOI: 10.2478/v10316-012-0043-4
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