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Marketing Tools With Artificial Intelligence

Author

Listed:
  • Boycho Boychev

    (St. Cyril and St. Methodius University of Veliko Tarnovo, Department of Economic Theory and International Economic Relations , Veliko Tarnovo, Bulgaria)

Abstract

Marketing tools with artificial intelligence (AI) are software solutions that enhance the efficiency of marketers by automating and optimizing tasks. These tools include chatbots, analytics platforms, and content creation tools, using machine learning and algorithms. They help analyze customer behavior, target specific segments, and deliver personalized content, thereby improving the effectiveness of marketing strategies. The purpose of the report is to highlight the benefits of using AI-powered marketing tools.

Suggested Citation

  • Boycho Boychev, 2024. "Marketing Tools With Artificial Intelligence," Conferences of the department Informatics, Publishing house Science and Economics Varna, issue 1, pages 71-75.
    • Handle: RePEc:vrn:katinf:y:2024:i:1:p:71-75
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    File URL: https://informatics.ue-varna.bg/ICTBE2024/ICTBE2024_71-75.pdf
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    More about this item

    Keywords

    marketing; marketing tools; artificial intelligence;
    All these keywords.

    JEL classification:

    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs

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