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Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments

Author

Listed:
  • Stefano Duglio

    (Department of Management, University of Torino)

  • Stanislav Ivanov

    (School of Hospitality Management, Varna University of Management)

  • Francesca Magliano

    (Department of Management, University of Torino)

  • Maya Ivanova

    (School of Hospitality Management, Varna University of Management)

Abstract

In the last 20 years , the tourism industry has witnessed the proliferation of many ecolabels with different scopes and criteria and sometimes with a limited area of recognition, which has caused confusion among guest s. In order to offer a tool useful for consumers and recognized all over Europe, in 2001 the European Union decided to extend its official ecolabel to the hospitality sector. Fifteen years since its introduction, Italy represents the first country in Europe in terms of adhesion to the European Ecolabel while in other countries like Austria, Spain and France, only a limited number of properties are certified. This paper aims at presenting a study of 36 Italian accommodation establishments with the European Ecolabel (out of 194, the 18.6% of the total) and analyses their motivations, difficulties, costs, and benefits deriving from its implementations.

Suggested Citation

  • Stefano Duglio & Stanislav Ivanov & Francesca Magliano & Maya Ivanova, 2017. "Motivation, Costs and Benefits of the Adoption of the European Ecolabel in the Tourism Sector: An Exploratory Study of Italian Accommodation Establishments," Business & Management Compass, University of Economics Varna, issue 1, pages 83-95.
    • Handle: RePEc:vrn:journl:y:2017:i:1:p:83-95
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    Citations

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    Cited by:

    1. Eelco Buunk & Edwin van der Werf, 2019. "Adopters versus Non-Adopters of the Green Key Ecolabel in the Dutch Accommodation Sector," Sustainability, MDPI, vol. 11(13), pages 1-18, June.
    2. Alina Barbulescu & Andreea-Daniela Moraru & Cristina Duhnea, 2019. "Ecolabelling in the Romanian Seaside Hotel Industry—Marketing Considerations, Financial Constraints, Perspectives," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    3. Leroux, Erick & Pupion, Pierre-Charles, 2018. "Factors of adoption of eco-labelling in hotel industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 194-209.
    4. Yusuf Yılmaz & Engin Üngüren & Yaşar Yiğit Kaçmaz, 2019. "Determination of Managers’ Attitudes Towards Eco-Labeling Applied in the Context of Sustainable Tourism and Evaluation of the Effects of Eco-Labeling on Accommodation Enterprises," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    5. María A. Quintás & Ana I. Martínez-Senra & Adela García-Pintos, 2023. "Is the hotel industry really committed to the environment? Answering using the business models framework," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 395-428, March.

    More about this item

    Keywords

    Tourism; Italian accommodation; European Ecolabel; Cost Benefit Analysis;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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