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Perception of Extra-Virgin Olive Oil Certifications: A Commodity Market Perspective

Author

Listed:
  • Lolita Liberatore

    (Department of Economic Studies. University of G. d’Annunzio Chieti-Pescara)

  • Nicola Casolani

    (Department of Economic Studies. University of G. d’Annunzio Chieti-Pescara)

  • Federica Murmura

    (Department of Economics, Society, Politics. University of Urbino Carlo Bo)

Abstract

Nowadays Protected Denomination of Origin (PDO) and organic certifications constitute an effective form of differentiation and can represent an important cue that guide consumer’s Quality evaluation. This paper investigates, through K- means cluster analysis, consumer attitude toward these certifications in extra- virgin olive oil Italian market. The results showed three main clusters; the first includes PDO extra-virgin - olive oil (EVOO) consumers (27.2%), the second incl udes PDO and organic EVOO consumers (32.4%), while the third cluster comprise s indifferent to certifications consumers (40.4%).

Suggested Citation

  • Lolita Liberatore & Nicola Casolani & Federica Murmura, 2017. "Perception of Extra-Virgin Olive Oil Certifications: A Commodity Market Perspective," Business & Management Compass, University of Economics Varna, issue 1, pages 77-82.
    • Handle: RePEc:vrn:journl:y:2017:i:1:p:77-82
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    Citations

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    Cited by:

    1. Ballco, Petjon & Gracia, Azucena, 2020. "Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Nouira, Imen & Hammami, Ramzi & Fernandez Arias, Alina & Gondran, Natacha & Frein, Yannick, 2022. "Olive oil supply chain design with organic and conventional market segments and consumers’ preference to local products," International Journal of Production Economics, Elsevier, vol. 247(C).

    More about this item

    Keywords

    extra-virgin olive oil; organic food; PDO; traditional food; certification;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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