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Evaluation Of Free CRM Solutions For Small E-Business Operations In Bulgaria

Author

Listed:
  • Bozhana Ivanova

    (Varna University of Economics)

Abstract

CRM plays a key role in the development of e-commerce. Online retailers, owners of small online stores cannot afford expensive CRM systems, so it is necessary to apply a method for evaluation of free CRM solutions available on the market. The present article offers a comparative analysis of free CRM systems, based upon an own system of evaluation criteria. A solution applicable to small online stores in Bulgaria is beings uggested.

Suggested Citation

  • Bozhana Ivanova, 2016. "Evaluation Of Free CRM Solutions For Small E-Business Operations In Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 106-117.
    • Handle: RePEc:vrn:journl:y:2016:i:1:p:106-117
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    More about this item

    Keywords

    free CRM systems; CRM in e-commerce; CRM systems evaluation;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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