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Assessment Of Approaches To Building An Analytical Crm System

Author

Listed:
  • Yanka Aleksandrova

    (Varna University of Economics)

Abstract

The article assesses the advantages and disadvantages of the approaches to building analytical CRM systems using the author's own system of criteria. The results of the comparative analysis and the assessment indicate that there cannot be identified only one approach which can be classified as most suitable. Having in mind the advantages, the disadvantages and the limitations connected with the individual approaches, the author proposes building an analytical CRM system through combining different approaches and substantiates the feasibility of the combined approach through the use of service-oriented architecture.

Suggested Citation

  • Yanka Aleksandrova, 2015. "Assessment Of Approaches To Building An Analytical Crm System," Business & Management Compass, University of Economics Varna, issue 3, pages 55-68.
    • Handle: RePEc:vrn:journl:y:2015:i:3:p:55-68
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    More about this item

    Keywords

    analytical CRM systems; SOA; business intelligence systems; packages of analytical applications;
    All these keywords.

    JEL classification:

    • C87 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Econometric Software
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software

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