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Market and Marketing Peculiarities of Vending Channels

Author

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  • Dobromir Stoyanov

    (Varna University of Economics)

Abstract

In recent years there has been an ever-increasing rise in the importance of non-store distribution formats as a cost-effective, as well as providing considerable consumer convenience alternative to the traditional store forms. The subject of the present article are the high-tech vending channels as a typical representative of this fast developing type of distribution. The main aim of the present article is to analyse the market and marketing specifics of vending channels. In this connection there are discussed their role and place in contemporary business. There is given a brief overview of the state of the Bulgarian vending market during the past few years and there are deduced some anticipated trends for its development in the future. Along with that, based on the traditional 4P model of the marketing mix, there are outlined some major marketing specifics of vending itself, distinguishing it from the traditional store distribution formats.

Suggested Citation

  • Dobromir Stoyanov, 2014. "Market and Marketing Peculiarities of Vending Channels," Business & Management Compass, University of Economics Varna, issue 3, pages 74-86.
    • Handle: RePEc:vrn:journl:y:2014:i:3:p:74-86
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    Citations

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    Cited by:

    1. Dobromir Stoyanov, 2021. "The role of vending channels in marketing: A systematic review and taxonomy of studies," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 654-679, June.
    2. Dobromir Stoyanov, 2021. "Marketing of vending channels: a case of French university campuses," Post-Print hal-03812781, HAL.

    More about this item

    Keywords

    marketing specifics; vending channels;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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