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The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services

Author

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  • Vladimir Hristov

    (Varna University of Economics)

Abstract

In times of global economic uncertainty, in which the logistics sector - one of the most dynamic and promising sectors in the Bulgarian economy - functions, it is more important than ever for the logistics service providers to conduct targeted corporate policy, allowing them not only to survive among the rivals in the industry, but also to establish themselves as a preferred business partner for long – term cooperation. With this paper the author attempts to prioritize the use of appropriate marketing strategies as a source of achieving competitive advantage by the client - oriented business organizations, whose economic activities are aimed at providing logistics services. For this purpose, possible marketing tactics are viewed and analyzed, specific to the different strategies, whose implementation helps to achieve the pre-set target of successful logistics development.

Suggested Citation

  • Vladimir Hristov, 2013. "The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services," Business & Management Compass, University of Economics Varna, issue 3, pages 84-92.
    • Handle: RePEc:vrn:journl:y:2013:i:3:p:84-92
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    More about this item

    Keywords

    Logistics service providers; marketing strategies; marketing tactics; logistics development;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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