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A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel

Author

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  • Evgeni Stanimirov

    (Varna University of Economics)

Abstract

The capability for adequate management of motivation, commitment, satisfaction and loyalty of personnel creates prerequisites for the realization of certain financial and non - financial (including marketing) results. In the article there is designed and app robated a model, by way of which there is studied the direction and the power of influence between satisfaction, loyalty and commitment of personnel. Based on the results of the analysis there are drawn conclusions of practical orientation, which can aid t he development and promotion of programmes for internal marketing and customer relations management.

Suggested Citation

  • Evgeni Stanimirov, 2011. "A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel," Business & Management Compass, University of Economics Varna, issue 4, pages 9-24.
    • Handle: RePEc:vrn:journl:y:2011:i:4:p:9-24
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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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