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Theoretical Model For The Management Of Perceived Product Quality

Author

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  • Stoyan Hadzhivelichkov

    (Varna University of Economics)

Abstract

In the article there is studied the concept of „perceived quality” in the context of web communication, the process of forming perceptions of quality and the role of the perceptions of the quality of company websites for the formation of perceptions of the quality of the products exhibited in them. There is presented a model and its respective methodological tools for the assessment and management of the potential of company websites for the formation of target perceptions of product quality in consumers.

Suggested Citation

  • Stoyan Hadzhivelichkov, 2011. "Theoretical Model For The Management Of Perceived Product Quality," Business & Management Compass, University of Economics Varna, issue 1, pages 124-137.
    • Handle: RePEc:vrn:journl:y:2011:i:1:p:124-137
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    More about this item

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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