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The Use Of Bio And Eco-Products – Motives And The Impact Of Demographics

Author

Listed:
  • Svilen Ivanov

    (University of Economics – Varna, Bulgaria)

  • Vanya Kraleva

    (University of Economics – Varna, Bulgaria)

Abstract

The main objective of this report is to analyze the motives behind the decision to consume bio and eco-products and the role that demographic characteristics play in this process. In order to fulfill this goal, there was conducted a research including a combination of qualitative and quantitative studies among Bulgarian respondents. In the qualitative study it was found that the main motive for the purchase of bio and eco-products is the care for the personal and family health of the respondents. The analysis of the quantitative data collected within the research program reveals a fairly insignificant impact of demographic characteristics on the purchasing decision.The results of the conducted research can serve to build strategies for positioning bio and eco-products on the Bulgarian market. They can also be used in further studies of the decision-making mechanism in the segment of these consumers.

Suggested Citation

  • Svilen Ivanov & Vanya Kraleva, 2020. "The Use Of Bio And Eco-Products – Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:748-758
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    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T2_2020.pdf
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    More about this item

    Keywords

    bio products; eco-products; qualitative methods;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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